13 years ago I had learnt everything I could about turning my mummy blog into a business and brand.

I knew all the things to do. I’d learnt the strategies. Read the books. Listened to the interviews. Studied the major players back then. I invested money I didn’t have in courses teaching the full blown “how”. All that was left was to do what I knew to do.

I had this beautiful blog I’d written for years just for the love of writing. I knew turning into into a business would be huge and inevitable. I had expertise, experience, enthusiasm and I was embodied in passing on what I knew about juggling kids and big dreams.

I’d gone to university as a high school dropout. A teenage mum. And I graduated with a Bachelor of Communications while raising my babies. I was 33 weeks pregnant with my third when I walked across that stage.

I knew I could do big things. I could be productive. I could blow my own mind. I had proof of concept and lived and learnt experience. But turning this writing craft and love project into a business… with all my skills, all my experience, all my embodiment… I just couldn’t move.

No productivity hack, no time management trick, no motivational video could get me to take action on this dream.

It was all thinking, learning, planning, strategising… but no movement.

As a big dreamer who achieves anything she sets her mind to, in the way she wants to ~ it was crazy making. And then one day, at the end of my tether where most breakthroughs happen I asked for a sign.

“Show me what’s stopping me. Why can’t I do this? I know what to do so why can’t I do it?”

As I walked along the river after school drop-off, pushing my son in his pram, I literally saw a vision.

Success = hard work

It was an equation. Clear as day. In my minds eye. With an equal sign in the middle, etched into my subconscious like a formula. A mathematical equation. I could see it all at once. The belief. The association. The imprint. It explained everything:

OMGANDOFCOURSE I wasn’t moving forward. Why I wasn’t taking action despite all the readiness I felt. All the embodiment. All the expertise. it was obvious in a way that made me wonder why it hadn’t been before.

Jana, if you believe success equals hard work… in this season of life, with three little kids… you’ll never let yourself go for it. Because it goes against your values right now.

At that time, my deepest values were to be a hyper-present, entrepreneur with stay-at-home mum vibes! This was pre big social media vibes, so it was a crazy dream, now it’s normal in my fringe community.

And I knew deep down that this would be my forever business and it was going to be big. It was my life’s work. I knew it would desire and require equally big things from me. But the equation I held the belief I carried — was that success equals hard work.

Not hard work as in work ethic. Not discipline or devotion. Hard work as in horrible work. Draining work. Work I didn’t want to do.

Work that would ruin my love of it. I loved this work. I was three years into blogging for the fun of it. Not needing to do it, just loving doing it. That was sacred. I didn’t want to ruin it by turning it into a job. I also didn’t want my kids to become an afterthought while I went all-in on my big dream. It wasn’t the time. My baby boy was still tiny not evenone. My two girls were in school. I was in the thick of motherhood. And I knew… I knew that I could go after big dreams without sacrificing that. I knew I could unjuggle the juggling act. That was my blog. I knew I could do it differently. I knew I could build it beautifully and I knew that was part of the embodiment of the message I was sharing. But that old equation I had about success, was sabotaging my intentions and efforts. I had experience with online and offline businesses and I knew I would be able to turn this blog into a 7 figure business. But then, with the beliefs

Success = hard work

Stopped me and any conscious effort in its tracks. it was there that I found out; my beliefs are malleable my values are not. So I got about the business of rebeliefing what I wanted and how I wanted it. The entire process downloaded to me in that moment.

And before I knew it I had inspired ideas and took inspired action that went on to become alchemistic. Every idea worked. Every action made an impact. I was seen, I was noticed, my business exploded overnight. A decade of big dreaming in the making of that moment.

That’s when BELIEFETICS started.

And to this day, it’s just as raw as it was that day. I haven’t done much to the process, I’ve kept it as it came to me, making tweaks so I can pass it on. And for the past 2 years I’ve been facilitating live BELIEFETICS rebeliefings (reprogrammings) for 200+ members of BELIEFETICS. Fully in love with it. An undergrnd method I’ve been keeping to myself and a select few who find it in the cracks and crevices of my occasional posts about it.

And the irony is.

NOW:

Here I was, sitting on this big beautiful thing but keeping it to myself. A week ago I got another vision. This time it was the cover of a book. I woke up with this exact vision of the book. Sketched it up. Then ran off to a mastermind retreat with women who had been there 13 years ago when I first downloaded this process. The full circle vibes is blowing my mind. I told them the idea and they were frothin on it! DO IT!! DO IT!!

And then I jumped onto a mastermind call with Melanie Ann Layer and said: “Guess what, I am ready.” And she knew exactly what I meant and explained to everyone there what we were talking about: “I am the raving fan of this idea because I have literally been whispering this in her ear for five years.” “Jana came into one of my masterminds, Queens of the Internet. She spoke about Beliefetics… and she lit up like a Christmas tree. The room freaked out. It was electric. I said to her then, ‘This is your thing.’” Whenever she feels off, I’ll ask her: ‘Have you done Beliefetics?’ And she’ll laugh and go: ‘I haven’t touched it.’ And I’ll say: ‘Pick it back up. It’s your thing.’ And every time she does…Her business lifts. Her energy shifts. Her magnetism returns. So when she says she’s making Beliefetics the centerpiece now…I’ve never been more excited.” So much support, so much synchronicity, so many signs. And then….The vision of the book cover came through, and it looked exactly as I had dreamt it. BUT UNLIKE THE BIG DREAMS BOOK… which took 7 years to live and write. The BELIEFETICS book, is already done, it’s coming through me faster than you can imagine. It’ll be done this week.

BELIEFETICS: Subconscious Reprogrammings to Make Believe Your Big Dreams

You ready? IT IS HERE. I AM READY FOR IT TO BE BIGGER THAN ME. It’s too life changing to hold close to my chest anymore. It was for me, now it is for all of us.